Oprah and Obama- The Impact
There have many people wondering about the impact Oprah's endorsement will have on the Obama campaign. My view is that it will make relatively little difference. Oprah has a large audience of 8.9 million, 75 percent of whom are women. (Are there really over two million males who watch Oprah? However, Oprah's topics are usually feel-good stuff, as opposed to political topics. Oprah's acolytes may follow her bookbuying recommendations, but I doubt that a significant number will be influenced by her political ideas.
The only way that Oprah could be truly campaign-changing for Obama (and bear in mind, these are just my predictions, and they could very easily be wrong) is if she becomes basically a full-fledged campaign promoter, in the way that Chuck Norris is with Mike Huckabee. That would entail joint interviews with Obama, TV spots, and other time consuming tasks. Oprah may be committed to Obama, but she probably doesn't want to burn any bridges with the Hillary camp by endorsing him too much.